One of the most critical elements of website design is navigation. Navigation is typically how a user moves around on your website. Effortless navigation is highly important in the design a website.  If your website is deficient in potent navigation, it is going to have an undesirable effect on the traffic of your website. Website visitors usually want to know where they are, where they have been, and where else they can go. By distinctly answering these subtle questions within your navigational structure, there is a higher probability visitors will remain on your site for longer. This can be beneficial to you such as bolstering the potentiality of a valuable sale.

A website navigation is realized by an assemblage of linkages that make up the Bar and Menu of the website navigation. Normally, the cumulation of links seen vertically or horizontally close to the top and occasionally on the footer of the webpage. 

Here are some of the reasons why navigation is so significant in your website design:

• Good Navigation Aids SEO Performance: Website navigation does more than tell people what content you have and where to find information. Search engines use your navigation to determine your site’s ranking, which turns into site traffic and conversions. How you structure your menu and how you label the items both have a significant impact on usability and how your site performs in search engines.
• Improved User Experience: An easy-to-use navigation system on your website makes surfing your website a delightful and fulfilling experience. Hence, visitors will like to be more enthusiastic about spending more time on your website and they are most likely going to revisit your website. 
• Increased Duration of Visit and Decreased Bounce Rate: A website’s navigation that is easy to understand and use, will lead to an in increase the amount of time visitors spend on your website. If a visitor can access the different parts of your website they are in search of easily, there is a higher possibility of them staying on your website longer. This allows visitors more time to explore your website and discover information about your company.  If customers visit your website and find it difficult to navigate, they may not want to take the time to go through your website and may bounce.  A bounce happens when a user only views a single page on a website and exits rather than continues viewing other pages within the same site. 
• Organization & Maintaining Order: Order is another key factor when organizing your site’s navigation. Easy-To-Use navigation makes sense when it encompasses a steady flow of content. Your business website will be successful provided that your users can easily access the content in the form of products, services, or information without any difficulty, puzzle, or chaining of links. 
• An Overall Good Design: Website design and Navigation go together. The style of navigation you decide on plays a major role in how your website is viewed by visitors. Since navigation bars are most often placed horizontally at the top of a website or vertically on the left, it is mandatory to be consistent with these placements.  Navigation bars located in the center of a webpage are non-standard and difficult for visitors to track.  Standardized, organized, and well-groomed navigation design improves the overall aesthetic appeal of a website’s design. Therefore, ensuring that your choice of navigation fits in well with the rest of your website design is extremely important. 

Easy navigation is a useful technique to aid website design and page visits.  Ensure to keep these reasons in mind when mapping out your coming business website. 

63 WebStudio is a web design and development agency that specializes in the development and design of various types of websites. 

Contact us today and let us create a web presence for you!